Privacy Policy

Last updated: [07/13/2026]

Who We Are

This site is RoofGuidance, found at roofguidance.com. RoofGuidance is operated by Pawel . “Pawel Jones, operating as RoofGuidance” . If you need to reach us regarding privacy matters specifically, see the Contact Information section near the end of this policy. Depending on how this business is structured, you may need to add a registered business address or state registration number here — check your local and state requirements before publishing.

What Personal Data We Collect and Why We Collect It

We try to collect as little personal data as possible, and only what’s actually needed to run this site, respond to your questions, and understand how the site is being used so we can improve it. Below is a breakdown of the categories of data collected and the reason for each.

Contact information you provide directly. If you email us or use a contact form on this site, we collect whatever you choose to share — typically your name, email address, and the content of your message. This is collected so we can respond to you, and the legal basis for this collection is your consent, given by voluntarily submitting that information to us.

Technical and usage data. Like most websites, this site automatically collects certain technical information when you visit — including your IP address, browser type and version, device type, referring website, pages viewed, and time spent on pages. This is collected through our hosting provider and analytics tools, and is used to understand site performance and visitor behavior, and to keep the site secure. The legal basis for this is our legitimate interest in operating, securing, and improving the site.

Cookie data. Cookies and similar technologies may be used for basic site functionality, analytics, and advertising personalization. See the Cookies section below for details.

Sensitive personal data. We do not intentionally collect sensitive personal data (such as health information, financial account details, or government ID numbers) through this site. If you include this kind of information in a message to us — for example, describing a health condition in a contact form message — please avoid including more than necessary, since it isn’t something we’ve asked for or built systems specifically to protect at a higher standard.

Personal data on this site isn’t only generated by what you deliberately type into a form. It can also come from technical processes running in the background — cookies, analytics scripts, comment systems, and any third-party tools embedded on the page (such as an embedded map or video). Each of those is broken out below.

Comments

If this site allows comments on articles, here’s what’s typically collected: your name, email address, IP address, and browser user agent string, to help detect spam. An anonymized string created from your email address (called a hash) may be checked against a global spam-detection service (the Gravatar service) to see whether you’re using it. That service’s privacy policy governs how it uses that information. After your comment is approved, your profile picture, if you have one connected through Gravatar, may be publicly visible alongside your comment. Comments and their metadata are typically retained indefinitely, so we and any moderators can recognize and approve follow-up comments automatically, rather than holding every comment for manual review.

Media

If any part of this site allows users to upload media (such as an image in a comment or submission form), please avoid uploading images that contain embedded location data (EXIF GPS data), since visitors to the site may be able to download and extract that location information from any publicly accessible image file.

Contact Forms

Information submitted through any contact form on this site — typically your name, email address, and message — is used to respond to your inquiry. We retain contact form submissions for as long as reasonably necessary to address your inquiry and maintain a record of correspondence, and we do not use information submitted through a contact form for marketing purposes without your separate, explicit consent.

Cookies

Cookies are small data files placed on your device when you visit a website. This site may use the following categories of cookies:

  • Essential/functional cookies that support basic site operation.
  • Analytics cookies, such as those used by Google Analytics, to help us understand how visitors use the site.
  • Advertising cookies, such as those used by Google AdSense and its advertising partners, which may be used to serve ads based on your visits to this site and other sites across the web.
  • Comment cookies, if the site allows comments: if you leave a comment, you may opt in to saving your name, email address, and website in cookies for your convenience, so you don’t have to fill them in again for a follow-up comment. These cookies typically last for one year.
  • Login cookies, if this site has any account or login functionality: these help keep you logged in and typically expire after a set period or when you log out.

You can control or delete cookies through your browser settings at any time. Disabling cookies may affect certain site functionality, such as staying logged in or having comment fields remembered.

Analytics

This site may use Google Analytics to understand traffic patterns and visitor behavior — for example, which articles are read most, how visitors found the site, and how long they stay on a given page. You can opt out of Google Analytics tracking across the web using Google’s official opt-out browser add-on, or by adjusting your browser’s cookie and tracking settings. Google’s own privacy policy governs how Google Analytics data is handled on their end.

Who We Share Your Data With

We do not sell your personal data to anyone. We do share limited data with the following categories of third parties, strictly for the purposes described:

  • Hosting provider. Our web host processes and stores site data, including technical logs, as part of running the website itself.
  • Analytics providers (such as Google Analytics), to help us understand site usage as described above.
  • Advertising providers (such as Google AdSense and its network of advertising partners), who may use cookies to serve and personalize ads shown on this site.
  • Email service providers, if a contact form or newsletter tool routes your message or subscription through a third-party email platform rather than directly to our inbox.

Where possible, we’ve linked to the relevant third party’s own privacy policy in the sections above, since their handling of your data is governed by their own terms, not ours.

How Long We Retain Your Data

  • Contact form submissions: retained as long as reasonably needed to address your inquiry, and periodically reviewed for deletion thereafter.
  • Comments and associated metadata: retained indefinitely, to support comment moderation and spam prevention, unless you request removal.
  • Analytics data: retained according to our analytics provider’s default retention settings, typically ranging from 14 to 26 months, unless configured otherwise.
  • Technical/server logs: retained for a limited period (typically a matter of weeks to a few months) for security and troubleshooting purposes, then routinely deleted or anonymized.

What Rights You Have Over Your Data

Depending on where you live, you may have rights that include:

  • The right to request a copy of the personal data we hold about you.
  • The right to request correction of inaccurate personal data.
  • The right to request deletion of your personal data, sometimes called the “right to be forgotten.”
  • The right to object to certain kinds of processing, including for direct marketing.
  • The right to request that we restrict how we process your data in certain circumstances.
  • The right to data portability, where applicable — receiving your data in a portable format.

If you’re a resident of the European Economic Area, the United Kingdom, or a U.S. state with its own privacy law (such as California’s Consumer Privacy Act), you may have specific statutory rights beyond what’s listed here. Contact us using the information below to exercise any of these rights, and we’ll respond within the timeframe required by applicable law.

If you have a WordPress account associated with this site (for example, as a contributor or administrator), you can view, edit, or request deletion of the personal data linked to that account at any time, except data we’re required to retain for administrative, legal, or security purposes.

Where Your Data Is Sent

Depending on our hosting provider, analytics tools, and advertising partners, some data collected through this site may be processed or stored outside your home country, including outside the European Union or United Kingdom, most commonly in the United States.

Where personal data of EU or UK residents is transferred outside those regions, it should be safeguarded through an approved legal mechanism — such as Standard Contractual Clauses, an adequacy decision, or an equivalent safeguard offered by the receiving provider. If you are located in the EU or UK and want specifics on how a particular provider (such as our hosting company or Google) safeguards your data during an international transfer, we recommend checking that provider’s own data processing and privacy documentation, and we’re happy to help point you to it on request.

How We Protect Your Data

We take reasonable, common-sense steps to protect the personal data we collect, including:

  • Using a reputable hosting provider with its own security practices and infrastructure protections.
  • Limiting who has administrative access to the site and its data.
  • Keeping site software, themes, and plugins updated to reduce known security vulnerabilities.
  • Avoiding collection of sensitive personal data we don’t need in the first place, since data that’s never collected can’t be exposed in a breach.

No website can guarantee perfect security, and we can’t promise that data transmitted to or through this site will never be exposed to unauthorized access. We do commit to taking reasonable precautions and responding promptly if something goes wrong.

What Data Breach Procedures We Have in Place

If we become aware of a data breach affecting personal data collected through this site, we will take prompt steps to contain and assess the breach, notify affected individuals and any required regulatory authority in accordance with applicable law, and take corrective action to prevent a similar incident going forward. If you believe you’ve identified a security vulnerability or potential breach affecting this site, please contact us immediately using the information below.

What Third Parties We Receive Data From

This site does not currently purchase or receive personal data about you from third-party data brokers or advertisers for the purpose of building a profile about you. Any data received about visitors comes indirectly through standard analytics and advertising services described above (for example, Google’s advertising network may use data collected across other sites to inform which ads are shown to you here), governed by that provider’s own privacy practices.

Automated Decision-Making and Profiling

This site does not use personal data to make automated decisions that produce legal or similarly significant effects about you — for example, we do not use visitor data to make credit, employment, insurance, or similar automated decisions. Standard advertising personalization (showing you ads based on general browsing behavior, through services like Google AdSense) may occur, but this does not constitute a legal or significant automated decision about you individually, and you can adjust ad personalization settings directly through your Google account.

Industry Regulatory Disclosure Requirements

RoofGuidance is a content publishing site and is not currently a licensed contractor, insurance provider, or financial services entity. We are not aware of industry-specific regulatory disclosure obligations that apply beyond general privacy and advertising law at this time. If this business model expands to include services that are separately regulated (for example, a licensed contracting arm, or a lead-generation service subject to telemarketing or insurance-referral regulations), this section will be updated accordingly, and appropriate legal review should be sought before that expansion.

Children’s Privacy

This site is not directed at children under the age of 13, and we do not knowingly collect personal data from children under 13. If we become aware that we’ve inadvertently collected personal data from a child under 13, we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our data practices, the tools and services we use, or applicable law. The “last updated” date at the top of this page reflects the most recent revision. We encourage you to review this page occasionally if you have ongoing privacy concerns.

Contact Information

For any questions, concerns, or requests related to this Privacy Policy or how your personal data is handled, contact us at:

Email: hello@roofguidance.com

If a Data Protection Officer or equivalent privacy contact is required under applicable law given this site’s specific operations, their name and contact details should be added here.

— Pawel