This is the editorial standards page for RoofGuidance. Other pages on this site make promises about honesty; this page is where those promises are written down specifically enough that you can hold the site to them.
What gets covered here — and what doesn't
Every topic on this site has to pass one test before it gets written: could a search engine's AI summary already answer this completely and usefully in a short paragraph? If yes, it doesn't get written here. That rules out the endless "What Is a Roof Warranty" and "Signs You Need a New Roof" filler that makes up most roofing content on the internet.
What's left is the hard part: judgment calls. Repair or replace. File the claim or don't. Sign with this contractor or keep looking. Pay for the upgrade or skip it. Those are the only topics this site publishes, because those are the moments where a homeowner actually needs help. The full reasoning behind this filter is published in Why RoofGuidance Won't Write About Most Roofing Topics.
The standard for recommendations
Nothing gets recommended on this site based on a spec sheet, a manufacturer's marketing page, or a rewrite of somebody else's article. The standard is firsthand: installed, inspected in the field, or watched over years of real Texas conditions. Before anything is written up favorably, it also has to pass a simpler test: would I tell my own family to do exactly this, in this situation, with their money?
The complete method — including how manufacturer claims get treated and what happens when field experience contradicts a spec sheet — is laid out in How We Decide What Gets Recommended on This Site.
Independence
No roofing company, manufacturer, or contractor pays to be mentioned, recommended, or ranked on this site. There are no paid placements and no pay-to-play reviews. If any commercial relationship ever exists around a piece of content, it will be disclosed plainly on that page — see the Affiliate & Advertising Disclosure for the current state of things.
Numbers, prices, and facts
- Cost figures are given as ranges, tied to a time and a place (a fair number in DFW in one year is a wrong number two years later or two states over), and dated where it matters.
- Insurance and legal points are attributed to their sources — the Texas Department of Insurance, the Texas Insurance Code — and linked out so you can verify them yourself rather than take this site's word for it.
- No invented statistics, ever. If a number can't be traced to a source or to direct field experience, it doesn't appear.
Where this site's knowledge ends
Roofing is the lane. This site is not an insurance adjuster, an architect, an engineer, or a law firm, and when a question crosses into that territory, the article says so and points you toward someone licensed for it. That boundary is stated in more detail in the Disclaimer.
Corrections
If something on this site is wrong, it gets fixed — directly in the article, and where the fix is meaningful, noted on the page. Anyone can flag an error: email hello@roofguidance.com with the article link and what you believe is wrong. Corrections are treated as a favor, not an insult.
Updates
Roofing costs, insurance rules, and product lines change. Articles that depend on time-sensitive facts get reviewed and updated, and material updates are reflected on the page. If you catch something that has drifted out of date, the corrections process above applies.